Projects that receive EarthCraft certification meet increased demand in the rapidly expanding green building market. While real estate markets have always been driven by consumer preferences for low-cost, attractive homes and buildings, public concern about resource use and energy efficiency has begun to influence the old equation, and consumers are increasingly interested in eco-friendly homes and workplaces. The EarthCraft program strives to respond to consumer needs by using attractive, efficient and innovative design and construction techniques to provide the features they demand, including:
- Healthy indoor air quality
- High standards of energy and water efficiency
- Reduced resource consumption
- Savings on maintenance, repairs and utilities
See also: Benefits of Green Building
According to data gathered by EarthCraft and the LEED experts, green construction averages only 1.6% to 2.4 % more expensive than conventional construction and that upfront cost is recuperated over the life of the home from the significant savings in energy and water bills.
EarthCraft homes and buildings can be highly economical to own, and long-term assessments of green building have demonstrated their cost advantages. In addition, EarthCraft projects have consistently sold for higher market values and have spent less time on the market than conventionally built facilities. For example, Atlanta area sales reports for the second quarter of 2010 showed that certified green homes sold at 97.1 percent of their list price, while for standard homes, this figure was only 92 percent. Combined data from 2009 and 2010 showed that on average, green homes sold in 104 days, which is 21.2 percent less time on the market than conventional new homes.